Jeffrey Morris talks about Brainstorm, Parallel Man and his vision for “Smart Entertainment.”

Jeffrey Morris is a man you’d expect to meet in Los Angeles. His story is one straight out of the Hollywood Hills more than an Excelsior neighborhood with large old oaks and grand houses. Yet Morris works right here, in his lake-area home, on his multimedia brand FutureDude Entertainment.

Driven by the idea of creating “smart entertainment,” Morris has set out to make being a brainiac cool through science fiction and action adventure stories.

“I’d like to get the average person to feel more comfortable with the idea that being smart is cool,” Morris says. “There was a time when the people we idolized as a culture were smart folks.”

Read the full article at Lake Minnetonka Magazine.